Effectively outline and facilitate the type of content YOU need, with the help of our award-winning development team.
With web video content engagements and ad spending increasing 184% by 2020, posting high-end visual content on a regular basis, that’s authentic to your brand, and that drives engagement, has never been more important. We start with a research questionnaire, unique to Content Drivers, to better understand and embrace what makes your company different. This collaboration helps determine your brand’s aesthetics and overall social media content strategy. From there, we develop content, like videos that generate 1200% more shares than text and images combined, that fosters real relationships between your brand and consumer. After that, it just comes down to devising the best approach to reaching your well-defined target audience with our creative content in motion.
The creation of innovative, high-end, motion-based content, that drives an audience to engage via Social platforms, continues to be undervalued… even by many industry leaders. This specific type of content fosters interaction on a more human level and is key to building brand relationships and promoting organic purchase behavior. We go beyond creating a digital imprint, by infusing the human relationship into our visuals, and by doing so, we create content that is forty times more likely to be shared across social platforms. Whether it’s the development of short-form commercials, cinemagraphs, interactive parallax graphics, or gif images, the Content Driver team customizes a comprehensive creative social engagement strategy with “movement” at its core.
We aren’t in the practice of inundating consumers with disengaging content. While plenty of modern marketing practices implement social advertising, the content they release is often a bland, half-baked afterthought. This means no connection… and no engagement. But, if the content starts a conversation between the brand and the consumers, an organic thumbprint emerges and it all revolves around your brand messaging.
This creates a more humanized engagement environment and offers a real glimpse into consumer possibilities. For example, when our creative team was working on a model and story-line for Southwest Airlines, diversity was the common thread for their campaign that helped us create the right narrative. This approach helps us develop a complete strategy by singularly defining the target audience with a cross-section of creative content that is always in motion.
Once demographics have been determined and honed, our creative team works with each company to develop their brand’s content based on their online social “personality”. This allows for content to be consistent across all platforms, connected to its audience, and effective in continuing the conversation. No two brands are alike. As such, the key objective is always triggering an emotional connection with each interaction. All it takes is a singular vision to begin the path towards truly engaging media. Whatever the delivery device may be, the target audience must feel the intended emotional experience through a unified digital window into the brand, which will cultivate a passionate response from the intended audience.